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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

"Everything begins with a search for something better--a dream, an idea, the courage to face a challenge, and the passion to get it done. You can do it. Believe in yourself. Change the rules. Join the revolution."

 From MOMMY MILLIONAIRE, by Kim Lavine

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

Want a Million Dollars?

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Got Big Dreams?

Tap into my real-world expertise with ONE-ON-ONE CONSULTING to get you to your dream destination

Need Money to Start or Grow Your Business?

I've RAISED ANGEL CAPITAL twice and I'm bringing everything I've learned to help others do it too.

Get Your Product Into Stores

Are you ready to see your product on the shelves of  major retailers across the country? It's not rocket science. It's Break Down the Doors of Big Retail.

Buy Mom

Kim Lavine's Print Highlights
Tuesday
Dec032013

Tradeshow Facts 101

by Kim Lavine

  • You can find a tradeshow for every industry to sell your product or service. To find a tradeshow specific to your industry, go to www.tradeshowweek.com and click on the navigation link on the left called “Tradeshow Directory.”
  • Tradeshows are simply one of the most cost-effective ways to reach qualified buyers.
  • Tradeshows generate more leads, and require less effort to close, compared to a typical business call in person or on the phone.
  • Tradeshows are a great way to meet both existing and new customers, building critical personal relationships that will fuel your business’s growth.
  • Tradeshows will also give you a great opportunity to study the market and your potential competition. Be very, very careful here. Read Tradeshow Etiquette below to make sure you know the best way to protect yourself, while respecting the rights of your competitors.

An excerpt from MOMMY MILLIONAIRE

Read more in the newly updated Platinum Version MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Do You Have a Million Dollar Idea?

Break Down the Doors of Big Retail with Kim LavineTurn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL. New session starting soon. Hurry--sessions sell out quickly.

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Wednesday
Aug102011

BUY MOMĀ® at AmericasMart - July 2011

WOW! 

Did we ever have a GREAT SHOW at International Gift and Home Furnishings Show at AmericasMart in Atlanta, July 15th - 19th!

I knew something was up when everything that could go wrong, did go wrong, when it came to setting up our booth.

In all my years of experience working tradeshows on both coasts and all points between, I had come to recognize this as a sure sign that something good was about to happen. Coming close to running out of order forms the first day--with visits from some of the biggest retailers in the country asking our BUY MOM exhibitors for samples to be sent to their buying offices after the show--was proof that I was right.

Writing Orders & Taking Names!

Some of the BIG RETAIL BUYERS that came to our booth and requested samples from our exhibitors included:

  • BED, BATH & BEYOND
  • BUY BUY BABY
  • JC PENNEYS
  • HALLMARK CORPORATE
  • MARRIOTT HOTELS
  • YANKEE CANDLE
  • LTD COMMODITIES
  • PLOW & HEARTH
  • HARRIET CARTER
  • BUYSEASONS
  • AND MORE! Including small retailers across the country in every market segment!

Aly Benson of WhippyClip

But attending the biggest tradeshow in America is about more than writing orders and taking names--as good as that is!

It's about sourcing manufacturers, scouting out permanent showrooms, getting your Press Kit in front of industry media heavy-weights, connecting with domestic and international distributors, attending seminars, and learning priceless lessons about the retail industry from walking the millions of square feet of exhibit space spread over three huge buildings that make up AmericasMart.

One of our exhibitors was singled out for an upcoming feature in the most influential retail industry publication GIFT AND DECORATIVE ACCESSORIES.

Another exhibitor was selected as having one of the Top Ten Best New Items at the show by another industry expert.

How do your measure the success of a show?

Jan of PooDunki

Some of our exhibitors wrote lots of cash orders at the show, while others did not. Still, some of those did not are the ones who connected with the biggest retailers. Or sourced quality manufacturing overseas at a price that would lower retail barriers to entry. Or found a distributor who could help them penetrate massive chains using the connections and successful track record they already had in place.

One thing is certain though--presenting products READY FOR THE SHELVES of major retailers, including well-designed packaging, hang-tags, merchandising, pricing, Sell Sheets and Press Kits, is what set those at the top apart.

The other intangible thing that contributed to the success of our exhibitors was a winning, passionate attitude, and a willingness to work the floor every minute of the show.

Soraya of Glitter My Tattoo With her Niece at The Buckhead Diner

No Quitters, No Criers, No Excuses, No Complainers--especially No Complainers!

At every tradeshow I've ever been at I can always count on hearing complaints from 80% of the exhibitors there, including the following: show traffic is off; it's the worst they've ever seen it;  nobody's writing orders; big retailers aren't shopping; the venue is bad and does not compare to other cities.

This show was no exception.

I've heard these exact same complaints every show since 2003--even before the recession hit and the floors were flush with buyers with lots of money. I've always listened to the complainers--even as they complained about the traffic in front of our booth limiting their ability to sell as they did this time--knowing that they were making excuses for their own failures to make the most of the money they spent to attend the show. In your journey to the top you will be confronted with the complainers at every step. You have a choice: complain--or succeed.

They call them "Temporaries" for a reason

I want to clear up some of the myths about tradeshows right now:

  1. If you're exhibiting in the "Temporary Showrooms" section for more than 2 years, you're doing something wrong.
  2. If you're going to a tradeshow with the expectation of writing enough "cash or credit" orders to cover the costs of the show, you're setting yourself up for failure.
  3. If you go to a tradeshow without preparing to fully exploit every opportunity presented there, including press, distributor, manufacturer and representation, you're wasting your money.
  4. If you spend your money on costly booth designs and furnishings, you will not survive.
  5. If you don't use the successful foothold you gained from exhbiting to launch yourself into big retailers across the country as quickly as you can, you will run out of money and miss your opportunity to do so.
  6. If you're not ready to take advantage of an offer from a big retailer to put your product on shelves across the country because you haven't intelligently worked out manufacturing, pricing, merchandising, EDI logistics, capitalization and marketing--they will never ask you again.

What's it take to succeed?

Why was our booth busier than the rest? Why did buyers from so many big retailers visit us to ask for samples to be sent to their buying offices after the show? Because we worked every angle:

  1. We advertised in The Market Magazine, mailed out to 200,000 retail buyers 6 weeks before the show.
  2. We printed and distributed a stunning BUY MOM CATALOG to thousands at the show.
  3. We paid to have our catalog posted on AmericasMart Virtual Storefront, where 110,000 retail buyers come to shop each month.
  4. We vetted and responded to 100's of wholesale inquiries from our BUY MOM WEBSITE, before, during and after the show.
  5. We handled most of the agonizing and complicated logistics of booth display, set-up, electrical, lighting, furnishings, signage, forms, and more, so our exhibitors could focus on one thing: SELLING.
  6. Our exhibitors worked hard to get ready to BREAK DOWN THE DOORS OF BIG RETAIL!

Channels of distribution are keys to the millionaire kingdom

All of the exhibitors who joined BUY MOM in July at AmericasMart were LAUNCHING THEIR PRODUCTS for the first-time. Most of them are already well on their way into big box retail.

Is it your turn to join us in January 2012? CLICK HERE TO LEARN MORE.  But hurry. Limited spots remain.