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Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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Kim Lavine's Print Highlights
Monday
Jun152015

« Criteria for Presenting at Capital Raising Events »

by Kim Lavine

I dressed myself up in my lucky suit, the one that managed to be very professional while displaying the absolute limit of politically correct décolletage, and put on all my best over-the-top green daisy crystal jewelry.

Smart Money

I drove the hour and a half to this university’s event, and found my way to a crowded room filled with at least a hundred people, all focused on a panel before them made up of three individuals:

The first can only be described as the most buttoned-down, formidable-looking Master of the Universe I had ever seen in my life—bow-tie, spectacles, and all! If you looked up Prestigious East Coast Cash Money in the dictionary, his picture would be there. Out of all the money there, he was Smart Money.

Old Money

Next was Old Money herself, sitting on the panel and receiving the fawning attention of the three entrepreneurs there waiting to present. Third was a person who was the second-generation founding family member of a major pharmaceutical company, William Parfet of Upjohn, recently purchased by Pfizer, for which I once briefly worked.

They had brought out the big guns

There was another group of investors sitting at a table to their right. I turned around to see that the VC team of Corporate Money and Washington Money were there too.

Criteria for Presenting at Capital Raising Events

1: Large Potential Market

For most of these events you have to be talking about a minimum $200 million dollar market, of which you would forecast a percentage of sales, with profitability in three years. 

2: High Anticipated Growth Rate

Projected annual sales growth of 25% or more. If you're going to be too cautious, and think too small, nobody is going to want to invest iin you. My motto is "Think Huge."

3: Experienced Management Team

Key people who have been there, done that. We're not talking MBA's from fancy colleges; experience will trump any Ivy League degree when it comes to investors putting hard earned cash behind a start-up. You're going to need a President, who oversees all operations, an Operations Manager, who runs day-to-day operations, a Chief Financial Officer who has experience managing complex multi-million dollar budgets for corporations, and most importantly, a Chief Marketing Officer--because Sales is always Job #1.

4: Competitive Advantage

A “distinct” advantage in performance, price, etc. compared to the competition. You have better done a complete and sophisticated market analysis of your competitors. If you think you have no competitors, you're wrong. Competitors are a good thing, they demonstrate that a market exists for your idea and helps you quantify that market share in dollars.

5: Barriers to Entry

How are you going to break into the market, through what competitive advantage, and how much will it cost. Again, once you've done a thorough Competitive Market Analysis you will be able to identify where the cracks are and how to beat competition in the field, including a proprietary technology or patent.

6: Clear Strategy for Commercialization

A realistic and well thought-out plan to bring product to market, or a Marketing Plan. The idea is only 5%, the other 95% is sales and marketing. Even if you have the cure for cancer, you're going to have to identify the channels for distribution of that product, a five year plan on growing market share, and all fixed, variable and COGS attached.

7: Scalability

Scalability means a substantial likelihood that that the business can grow exponentially once the product is launched. I've seen more businesses fail from rapid undisciplined growth than lack of opportunity. A clearly defined strategy for accelerating and managing exponential growth is what will win the day.

8: Proof of Concept

Ideally, a product or service that clearly fulfills a need, has achieved some level of sales or sales commitments. The guys who started Crocs sold $25,000 worth of shoes at boat shows in one year before turning around and raising $7 Million from friends and associates--after being turned down by every VC they approached. That's all the Proof of Concept they needed to turn Crocs into a $1 Billion IPO in 5 years.

9: Mitigated Risk

Is Your Business Model Anchored in Reality? This means have you tested the market, demonstrated market traction, absorbed start-up costs, protected the intellectual property or trade secrets, projected revenues and expenses over 5 years, arriving at a realistic funding requirement.

10: Sound Financials

Do you have five years of forecasted sales, fixed expenses, variable expenses and COGS? Minimum!

An Excerpt from MOMMY MILLIONAIRE

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book. CLICK HERE TO BUY THE BOOK

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