by Kim Lavine
Today every business must have an online presence to conduct commerce, display Web pages, as well as to serve as a front door to your operation. Start here:
Before you have a website you have to have a domain name
What is a domain name? A domain name is the address of your virtual online storefront or business address. Here are a few simple rules to keep in mind when you're getting starting building your online business presence:
- You can register any domain name for your business ending in .com, .biz or .net and .info, and even more, provided the name is not in use by another party.
- Non-profits and educational institutions can register using .org and .edu.
Use any popular domain search engine to look up potential names, to first register the available name you want; then you can move later to selecting your hosting service and get to building your website.
- You would be smart to register several domains, one for your primary brand and one for each product you may make, like www.greendaisy.com and www.buy-mom.com.
- Register alternate spellings of your domain, or add an "s" on to your product name, to keep other people from highjacking your brand.
What's In a (Domain) Name? More than you think, and finding out how to use this inexpensive tool effectively can help you make serious money using these simple tips.
What is a URL exactly?
This is the name or “address” of your website, for example mommymillionaire.com.
- A domain name is uniquely yours and can only point to your website.
- Some domain names have been registered for email purposes even though they may not have an official website.
- You can have several different domain names “point” to the same website, like www.buy-mom.com points to www.greendaisy.com
You don't have to set up and manage a lot of expensive time-consuming websites for all your businesses. You just have to point URL's to the ones you're already managing.
- Technically a domain name is the text name which corresponds to a numeric Internet Protocol address of a server on the internet.
- Also called a URL, or Uniform Resorce Locator, it always is preceded with http://www or Hyper Text Transfer Protocol (http) and World Wide Web (www).
DNS Zone File Settings
If you own a lot of domains to protect your intellectual property, you don't need to own a lot of websites, too. Use these settings to point all your domains to one website, and cut down on expense and headaches.
- Your DNS Zone file settings can be found and altered through your domain register, like godaddy.com.
- This is usually a pretty complex process for someone who isn't a geek, so before you do it, call you domain registar and have them walk you through the process, otherwise your website could go offline.
- You can point multiple domains to one website.
- If you're feeling really ambitious, you can even make a seperate website a "Sub-Domain" of your primary website like http://community.mommymillionaire.com
An excerpt from MOMMY MILLIONAIRE
Read more in the newly updated Platinum Version MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.
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