by Kim Lavine
Women are not only time-shifting and adopting the newest gadgets more than men, they are also surfing the Web more than men, according to Horizon Media Senior VP of Research Brad Adgate.
Adgate concludes that this new breed of mom is an educated multitasked between the ages of 18 and 39, who is “very adept with technology,” surfing the Web an average of 87 minutes a day and communicating about online and product experiences via e-mail, smart phone, and their own blogs.
This communicating is precisely where real social influence is being created on everything from consumer products and parenting to business, education, entertainment, and everything under the sun—the exchange of opinions between moms in real time.
Their willingness to pioneer social networking, connect, and discuss everything—not just high-tech gadgets or new software platforms—transcends by far any breadth of social influence controlled by that small slice of demographic that belongs to the classically defined geek.
- The explosion of connections and communication between women via “mommy blogs” showed a growth of 35 percent last year alone, faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company.
- In comparison, comScore does not even track men’s sites as a category.
An Excerpt from THE MOMMY MANIFESTO
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