by Kim Lavine
“Seems to me,” my SBDC counselor contemplated, “he left you with nothing to lose. You should learn from this. There is nothing more dangerous than a person with nothing to lose.
You got the names and numbers and emails of all those V.P.’s?” he asked me. “Yes.” “Seems to me you have to copy them on an email to your buyer, making them aware of the situation.
You have nothing to lose
You’re gonna fail if you do nothing. You might as well fail fighting for yourself!”
Stand Up for Yourself
I took out a pair of brass balls someone had given me for a joke; these conveniently would come in handy a number of times in the next few years. I wrote the email, copying in the four V.P.s, and sent it, pleading with my buyer to put the product out on the floor so that it could sell and I could have a fair test.
I had no idea of what catastrophe I might have unleashed
One of the V.P.s called just a few days later. He had spoken to the buyer and was fixing the situation right now. But it was too late, the holiday buying season was over. I saw that V.P. in New York just a few months later, when he showed up at my booth at a tradeshow there. I was amazed that he remembered me and felt compelled to search me out of the hundreds of exhibitors at the huge Javits Center.
“Keep pushing!” he told me, while I shook his hand. I was awed that he had come to visit me and amazed that he cared this much. “I want you to call every buyer in the Macy’s chain till you find someone committed to this product’s success. Tell them that I personally told you to push it through the stores! Don’t give up until you do!”
I was shaking hands with one of the top V.P.s at Federated Department Stores
He was rallying me on with an inspired pep talk, and all this came out of one cold-call. I couldn’t believe it. I walked out into the aisle and blabbered like a baby to my fellow exhibitors,
“There goes a Senior VP with Macy’s!” while they all oohed and ahhed and looked longingly at the back of his perfectly tailored suit disappearing into the hordes.
An Excerpt from MOMMY MILLIONAIRE
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