What was it about QVC that brought out all the dreamers, all the cash-strapped inventors, all the “get rich quick” idealists, all the moms...
Being on QVC was like an advertising campaign reaching out into eighty-seven million homes--that you didn’t have to pay for.But making money or building your brand—were not necessarily guaranteed to happen with an appearance on QVC.
The hotel was offering a special discount to Product Search participants, and the lobby was thick with every kind of inventor/entrepreneur you could possibly imagine, from sophisticated and professional teams who wore custom-monogrammed shirts with their product or company’s name on it to the poorest dreamers who wore old jeans and had nothing but a rolled up drawing under their arm.
‘Oh, well,’ I thought. ‘I’ll give it my best shot. I did, after all, just sell over $200,000 worth of my humble product in eight weeks. Wonder if he did that.’
Next up was the Vice President of Brand Merchandising who would soon regale us with a sophisticated, multi-media presentation that left us all salivating for the opportunity that they were dangling before us.