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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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« What is ad copy or marketing collateral? | Main | Corporate Culture: What is it? »
Tuesday
May152012

Writing Ad Copy: What It Is and How To Do It

by Kim Lavine

Updated Platinum Edition Ebook Download with New Tools & Resources

Two seconds: that's how long you have to catch the consumer's attention in the marketplace. Don't waste it by saying something boring. Here's how to not say something boring:

I had to Write Ad Copy

I had to flesh out my marketing message on my product tags if I had any hope of communicating with consumers from store shelves across the country. Though I was yet to learn the term for it—shelf-talking—I had to make my product speak for itself from the shelf to the consumer, competing in an already crowded space filled with hundreds of other products, all attempting to capture the precious two seconds of attention a passing shopper would typically spare.

Most retailers can’t afford to hire expensive sales personnel to explain your product, so it’s critical that your product or service effectively explains itself.

How Do I Explain "That?"

How did I explain the features, benefits and use of a Wuvit to a browsing shopper in two seconds without spending a ton of money on expensive signage and Point of Purchase displays? By focusing on key copy elements to capture all the feelings I wanted to communicate: my company name, Green Daisy; my logo, bright and eye-catching; the product name, “What’s a Wuvit?” my tagline, “Fun, natural products for a happy life”—they’re interested already.

The Mother of Invention

I didn't know the first thing about wrting ad copy and I didn't have the money to pay someone $10,000 to do it for me, so I had to find a way to do it myself. I didn't know it then, but I was about to accidentally come up with 'marketing genius.'

Read more tomorrow about What is Ad Copy and How to Write it

An excerpt from MOMMY MILLLIONAIRE - Buy the Book

Read more in the newly updated Platinum Version MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.