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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

Want a Million Dollars?

Then look like a Million Dollars with our BRANDING & DESIGN services.

Got Big Dreams?

Tap into my real-world expertise with ONE-ON-ONE CONSULTING to get you to your dream destination

Need Money to Start or Grow Your Business?

I've RAISED ANGEL CAPITAL twice and I'm bringing everything I've learned to help others do it too.

Get Your Product Into Stores

Are you ready to see your product on the shelves of  major retailers across the country? It's not rocket science. It's Break Down the Doors of Big Retail.

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Kim Lavine's Print Highlights
« Sell to Their Heart--Not Their Head | Main | Writing Ad Copy: What It Is and How To Do It »
Tuesday
May152012

What is ad copy or marketing collateral? 

by Kim Lavine

Ad copy or marketing collateral refers to any material you use to market your product or service with one purpose and one purpose alone: to drive revenues to your bottom line. Here's how...

Any material used to market a product or service, usually includes an advertiser's name, sales message, trademark or slogan. Different copy is produced for different purposes:

Hang Tags

An effective Hang Tag captures the consumer's attention in the crowded marketplace in seconds, making your product leap off the shelf into their carts, into their hearts, and into their wallets.

A Hang Tag is your promise to the consumer: What problem do they have that you're going to solve with your attractive solution that's going save them money.

 Check out our Hang Tag and Packaging solutions offered by our world-class DESIGN SERVICES.

Sell Sheets

A SELL SHEET your promise to the retail buyer. It is essentially your brand's business card, explaining how and why your product is going to connect with consumer's need to deliver millions of dollars of sales revenues for their stores.

An expertly-executed SELL SHEET proves to retailers that you're ready for the BIG TIME by proving that your merchandising is shelf-ready.

Tap into our world-class design talent to create your own SELL SHEET that SELLS millions of dollars of products.

Press Kits

I made millions in retail sales before I got famous for making millions in retail sales, and I never paid a dollar of advertising, swag promotion or publicists. You can do it too, and it all starts with a PRESS KIT that makes a promise to the media they can't refuse.

Effective Press Kits compelling answer the questions Who, What, When, Where and Why--especially Why.

You can't buy publicity by you can hire our world-class branding professionals to write a PRESS RELEASE that will get you hundreds of thousands of dollars worth of publicity. CLICK HERE to learn more.

 

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

Do You Have a Million Dollar Idea?

Break Down the Doors of Big Retail with Kim Lavine

Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

 

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.

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