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Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

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Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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« Branding: Crazy is Good | Main | The Best Brands in the Marketplace »
Wednesday
Jul182012

The Worst Brands in the Marketplace

by Kim Lavine

What I learned from an QVC VP and Branding expert at a QVC product search.

Some of the biggest corporations in America were singled out for the worst branding strategies, which just goes to show you that even with unlimited cash and resources, you can still get things terribly wrong.

Examples of Bad Brands

I won’t name names here, but an example of bad branding to him was any product that incorporated as its name any seemingly random series of letters and numbers, like “XL589.”

The Worst Offenders

The worst offenders were those who had a dozen products identified by a series of numbers on the same theme, making it almost impossible for the average consumer to remember them easily and any differentiation there was between them in the marketplace.

‘That makes complete sense,’ I said to myself.

I was personally frustrated with anything too technical, or that required too much of an exact memory when talking to a salesperson in a store after a Saturday morning soccer game with my kids as they jumped around whining that they wanted a Mrs. Fields cookie (another great brand.)

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

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