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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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« The Worst Brands in the Marketplace | Main | Sell to Their Heart--Not Their Head »
Tuesday
Jul172012

The Best Brands in the Marketplace

by Kim Lavine

 

What I learned from an QVC Vice President and Branding expert at a QVC product search.

The subject of his discussion was branding: how to build one successfully, and how to achieve maximum equity in it.

He began by showing us what he considered to be the best brands in the marketplace, and then the worst, using the difference to illustrate what worked and what didn’t.

The Best

Target made his list of top brands because the logo alone evoked the name of the company and all the associations that went along with it, and because it was so simple, uncomplicated and graphically pure. You could see it once, then close your eyes and conjure it up in your mind effortlessly; the same could not be said for most logos out there.

Top Brand Characteristics

Another distinguishing characteristic of the top brands was there ability to make an indelible impression on the consumer. There was no confusing the Target logo in the marketplace.

I compared the Target logo to my own Green Daisy logo in my mind and congratulated myself on intuitively creating a bold, graphic image that wordlessly evoked my company’s name and all the fun, happy associations that went along with it.

Top Brand Logos

Other successful famous brands included Ralph Lauren’s polo pony, which on its own had come to symbolize the essence of style, casual sophistication and class, and the iconic IBM logo, the importance of which can not be underestimated in the creation of a billion dollar company.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

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Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.

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