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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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« Brand-Building 101: How to stand out in the marketplace | Main | How To Create Effective Marketing Collateral »
Wednesday
Mar212012

More Proof Crazy is Good

by Kim Lavine

When it comes to creating a brand designed to stand out in a crowded consumer marketplace, the one magic rule to remember is "Crazy is good!" Here's more proof why.

What was the next best name after Luvit? Wuvit!

Why, that was brilliant! I guessed that nobody could have possibly registered that as a trademark, and I was right. I only had to fill out a simple online form with line-by-line directions provided by the USPTO charge and $325 on my credit card, and I could own this trademark in a year.

As a former marketing professional, I knew that creating a unique, nonsensical brand name would get the instant attention of the consumer in a brand-crowded marketplace.

Look at Kleenex

That was marketing genius. The latest to join the crazy name ranks is Google; after only seven years, valued at close to $3 billion.

You know you’ve created gold when your brand becomes so distinct and unforgettable that it comes to represent the generic product itself and becomes part of the language, like Kleenex.

What consumer would ever be able to walk by a product with a crazy name in the marketplace, without at least stopping to find out what the heck it was?

Want consumers to notice your product in the marketplace?

Come up with a crazy name.

You can do it.

Believe in yourself.

Change the rules.

Join the revolution.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

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Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

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Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.

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