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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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Thursday
Apr112013

Martha Stewart Doesn't Own the Patent on Sheets & Towels

by Kim Lavine

A lot has been made of “licensing” lately—much of it mistakenly.

Product Licensing vs Brand Licensing

There are a lot of people who are presenting licensing as a shortcut to taking your product idea to market.

Taking products to market under a "Brand" like Martha Stewart is not the same as taking a single product without a "Brand" to market.

  • You can license a single product, but it’s not a brand.
  • On the other hand, if you create a successful brand, you can license hundreds, if not thousands of products, like Martha Stewart

The product isn’t as valuable as the brand

Here's the real facts on "Product Licensing."

  • It's not easy. 
  • You're going to need a patent, NDA, and lawyers to help your protect your idea as your shop it to competitors with infinitiely more resources than you.
  • You're going to have to demonstrate market traction to the people you want to license your PRODUCT to.
  • You're going to have to negotiate hard to get a small royalty, then stay on top of accounting to make sure you get your money.

Even if you do successfully license your product, you are more than likely going to have to market it.

Brand? or Product?

Branding is the most powerful sales and marketing tool there is for products, and creating an effective branding strategy enables you to put it eventually on every consumer product under the sun, from underwear to lawnmowers, whether your company made it or not. Cha-ching!

The easiest way to consumer’s wallets is through their hearts, not their heads.

Brand as Story

Don’t ever underestimate the power of a good story, effectively communicated through branding. Everybody loves a good story, whether it’s told on TV or not. It creates emotional resonance with the consumer, which is important in distinguishing you from the millions of other products that are out there.

(An excerpt from MOMMY MILLIONAIRE on the elements of successful branding.)

Branding is the art of making something very big, very small.

There are a lot of moving parts that make up a brand. Putting them all together into a one simple picture is the art of branding.

Building a billion dollar brand is not easy, but it’s the pot of gold at the end of the rainbow.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

Do You Have a Million Dollar Idea?

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Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

 

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.