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THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

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Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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Then look like a Million Dollars with our BRANDING & DESIGN services.

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I've RAISED ANGEL CAPITAL twice and I'm bringing everything I've learned to help others do it too.

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Kim Lavine's Print Highlights
« More Proof Crazy is Good | Main
Monday
Mar052012

How To Create Effective Marketing Collateral

by Kim Lavine

I had to write ad copy. I had to flesh out my marketing message on my product tags if I had any hope of communicating with consumers from store shelves across the country.

Shelf-Talking

Though I was yet to learn the term for it—shelf-talking—I had to make my product speak for itself from the shelf to the consumer, competing in an already crowded space filled with hundreds of other products, all attempting to capture the precious two seconds of attention a passing shopper would typically spare. Most retailers can’t afford to hire expensive sales personnel to explain your product, so it’s critical that your product or service effectively explains itself.

What is Marketing Collateral?

MARKETING COLLATERAL is any material used to market a product or service, usually includes an advertiser's name, sales message, trademark or slogan.

Different AD COPY is produced for different purposes, but all should be part of your BRAND STORY.

  • Product Tags
  • Product Brochures
  • Catalogs
  • Websites (sometimes called content.)
  • Sell Sheets: the indispensable document you need to make sales into big retail chains.
  • Product shots: these are stock photographs of your product produced professionally for the purpose of placing in ads or for publicity.

 

 An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

Do You Have a Million Dollar Idea?

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Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

 

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.