THE NEXT BIG DREAM: Millions Will Compete & Millions Will Win...Millions

Mommy Millionaire

Kim Lavine has transformed the lives of millions through appearances on the Today Show, Rachel Ray, GMA, NBC, ABC, CNN, CNBC, FOX, NPR, Oprah & Friends & features in USA Today, Guideposts, Inc, Business Week, Entrepreneur, and Forbes, to name a few. Her startup bible MOMMY MILLIONAIRE was called by Publishers Weekly “A top-notch how-to guide on launching a business…a rare gem.”

Read more in the newly updated Platinum Version of MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

Price: $9.99 (Upon purchase you will immediately be redirected to download in EPUB, MOBI or PDF formats)

Kim Lavine's Media Highlights
Kim Lavine's TV Highlights
Kim Lavine
Listen as I tell you a story, of history being made...

Kim is on a mission to inspire people to follow their dreams, empowering them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and American Baby to name a few. Read More...

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Kim Lavine's Print Highlights
« Building your Corporate Culture | Main | More Proof Crazy is Good »

Brand-Building 101: How to stand out in the marketplace

by Kim Lavine

I had the brand, now I needed the name of the company. I went back to searching domain names on the Internet, and after many hits and misses, just started brainstorming ideas that would capture my corporate culture.

Creating the Brand

I just started writing words that I liked about things that I liked, flowers and nature and fun and happy. I had about twenty words, ten in one column, ten in another, and I just started putting them together in random order and searching for available domain names. After a couple of thwarted attempts I hit upon Green Daisy after just taking the word green out of one column and daisy out of the other.

‘That’s brilliant,’ I thought! It’s about being green, and all that green means, including healthy, natural, verdant, modern. And who can argue with daisy for fun?

Brainstorming the Brand

Again, I encountered this overwhelming feeling of being possessed, and picked up a pen and drew my company logo fully formed on a piece of scrap paper on the desk in front of me. It was a simple six petaled green daisy graphic with a pink center and a circle around it. The minute I drew it, I felt as if I had been waiting my whole life to do it.

Key Elements of a Successful Brand

I didn’t know it at the time, but I had created the key elements of a successful brand in the hour it took for my kids to watch Rugrats. I had created a logo and a company name complete with fonts and colors, and identified my company’s image with fun and natural products.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

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Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.

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