If geeks are being touted as our most important cultural arbiters by virtue of being the number one early adopters of new technology, then women are the real geeks, because the research shows that it’s women, particularly moms—not geeks—that are the new number one early adopters of new technology.
Their willingness to pioneer social networking, connect, and discuss everything—not just high-tech gadgets or new software platforms—transcends by far any breadth of social influence controlled by that small slice of demographic that belongs to the classically defined geek.
Research that shows that women upload more photos from their digital cameras to their PCs than men testifies again to the fact that women are the consumers driving innovation in the digital camera market through the mastery and use of this technology.
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